Sfa Sales Force Automation Systems

Sales force automation definition.

Sfa sales force automation systems. Sales force automation sfa software is programming that streamlines the collection analysis and distribution of data in a sales pipeline. The sales force automation abbreviated as sfa refers to the technique wherein the software are used to automate the business tasks such as inventory control system account management process management contact management customer tracking sales funnel management sales forecasting analysis product knowledge sales lead tracking system sales team. Salesforce management systems also sales force automation systems sfa are information systems used in customer relationship management crm marketing and management that help automate some sales and sales force management functions. Contact management software lets you track your communication with your customers building up a complete history of your interactions sales and activities.

Sales force automation sfa in detail. Sfa tools include web based hosted crm and in house systems. Sales force automation sfa is an integrated application of customizable customer relationship management crm tools that automate and streamline sales inventory leads forecasting performance and analysis. An sfa typically a part of a company s crm.

The goal of sfa software is to get the right data to the right people at the right time and reduce the number of administrative tasks that sales representatives and their managers have to perform manually. They are often combined with a marketing information system in which case they are often called crm systems. Used by successful sales teams the main features of a sfa system are contact management and opportunity management together with email integration task management and diary sharing.