Rv Buyer Demographics

In brief the recreational vehicle industry association rvia national survey of rv owners explored general demographics patterns and trends rvia 2012.

Rv buyer demographics. 90 of the households which own an rv report that they take at least 3 trips with their vehicle or trailer each year. The average buyer of a new car according to the national automobile dealers association nada in 2015 earned about 80 000 per year. Survey of modern rvers reveals preferences age and more. Go rving communications planning study the go rving communications planning study conducted by nielsen provides data about the demographics and psychographics of prospective and current rv buyers and identifies effective marketing strategies for reaching them the research identifies and provides detailed information on three consumer groups with a high likelihood to be interested in or buy.

A new lifestyle infographic based on current rv buyer trends shares an enlightening profile of modern rvers. In fact the number of fulltime rvers in the united states now hovers around one million. When households involving the 35 54 and 55 age demographics are combined they are responsible for 20 3 of total rv ownership. A company that makes rv cell phone booster products recently published an entertaining look at the modern rvers lifestyle.

Box 1248 ann arbor michigan 48106. University of michigan 24. Across the us over 7 of households have at least one rv 8 million homes with rvs. The rv consumer by richard t.

People with household income of 100 000 to 149 000. These days the typical rv owner is age 49 married owns a home and has an annual household income of 68 000. According to a study conducted by kampgrounds of america koa age is not the only aspect of the rv buyer and owner demographic that is changing. Over 64 of the rv owners intended to use their rv more during the spring summer of 2011 than the.

About 10 of american householders over 55 own an rv while 8 9 of those 35 to 54 do. Demographics revealed an average age of 48 with an income of 62 000. Curtin director surveys of consumers university of michigan survey research center p o.